The stars of my Soul Fired Client Attraction Mastermind group are hot on the trail of courageous connection to new levels of perfect clients. Books can be written here about the comedy and tragedy sides of the networking learning curve. I’ve been there! Reminds me of dating bloopers – another realm where there are plenty of comedies written, and where there is a similar art involved to attracting what you want.
How you respond to push back to your marketing message, or say your pricing, is serious business. It’s very serious in terms of how you respond to it internally and in the moment. We talked last blog about holding faith while on the path to your new money stance. Here are a few thoughts on how to stand strong when you get push back, as you straddle that threshold between the old and the new money ways.
HI, WHAT DO YOU DO?
It was my turn at the table of the networking event. “I work with soul fired business owners who are committed to growing their business, but they keep hitting invisible barriers. Like income ceilings, marketing allergies, or perfectionism and doubt that ambush them as they expand.” (part one of Denise’s Soul Fired Self Intro.)
Normally, this is the part where a person who is called to your message will ask a question to find out more. And I’m sitting upright, so ready to share part 2! Instead though, a gentleman at the table takes umbrage with the word allergies. “Marketing allergies? What (sputter) – how does the word allergies relate to marketing?” The energy – and networking is really an energy game at the outset, folks – was not receptive, as you might guess.
“Yes, this is when any thought or mention of marketing makes you sneeze”, I joked. I go on, “Well, what does it sound like to you, marketing allergies?” And then behold, it was revealed that allergies might be a sassy way of saying “aversions to marketing” and the boat of expectation was righted before it totally tipped over into an unthinkable expanse of creativity.
I’m making light of this now, but if I were more new to the networking game, or in a more vulnerable place, or especially needy to make a connection, or get a positive response on my marketing message – I could have been devastated! Bam, throw in the towel on the next day’s marketing event, and go into the corner and lick my wounds for a while. Yeah, and the perfect client will be at THAT meeting, while I’m hiding in the closet ; )
Instead, and no small thanks to the supportive embrace of my personal mastermind group, it was clear that my marketing message worked very well in this case. One of the gifts of a good message is not only to attract the perfect clients, but to effectively screen out those who aren’t such a good fit. Hint: umbrage and sputtering are good signs that this might not be a business match made in heaven, hee hee.
WHAT ARE YOU, NUTS? NOBODY’S GONNA PAY THOSE PRICES!
Oh I love this one! And of course when you are crossing the gap between old and new clients, or old and new levels of offers and solutions you provide to clients, you might have to raise your prices. EEK! You might have to start to acknowledge the incredible results you help clients achieve, and rein in that sliding scale. Okay – let’s come back to that next week – I’ve got another story from a colleague on that one.
For now though, hold the faith, and push back to the push back!
Your comrade on the soul fired mission,
PS Have you checked out the wisdom from The Solopreneur Toolkit? Check out my Befriend Money video: Clearing the Barriers to Soul-Cool Salary here. One more week for free Healthy Wealth consults.